Blue Ocean Strategy Analysis Tool

A comprehensive web application for visualizing and analyzing business strategies using the Blue Ocean Strategy framework. This tool helps strategists and business analysts create, validate, and visualize market-creating strategies through an interactive interface.

Features

💹 Strategy Canvas

• Interactive line chart visualization
• Factor management with market vs. idea comparison
• Notes and annotations for each factor
• Drag-and-drop factor reordering

🎯 Four Actions Framework

• Organize strategic factors into Eliminate/Reduce/Raise/Create
• Link factors with strategy canvas
• Notes per action category
• Color-coded sections for clarity

🛣️ Six Paths Framework

• Analysis across alternative industries
• Strategic group evaluation
• Buyer chain exploration
• Complementary products/services assessment
• Functional/emotional appeal analysis
• Time trend tracking

📊 Buyer Utility Map

• Interactive grid visualization
• Toggle opportunities
• Notes per cell
• Six stages × six utility levers

💰 Price Corridor

• Target price setting
• Competitor price tracking
• Visual price band analysis
• Three-tier market segmentation

✅ Strategy Validation

• Non-customer analysis
• Strategic sequence validation
• Implementation notes
• Progress tracking

Technical Stack

• Framework: Next.js 14 with App Router
• Language: TypeScript 5
• Styling: Tailwind CSS + shadcn/ui
• Storage: Redis
• Charts: Recharts
• Utilities: Lodash

Getting Started

1. Clone the repository

git clone https://github.com/riccardosenica/blue-ocean.git
cd blue-ocean

2. Install dependencies

yarn install

3. Set up environment variables

cp .env.example .env.local

4. Update the following variables in .env.local:

KV_REST_API_URL=your_kv_url
KV_REST_API_TOKEN=your_kv_token

5. Run the development server

yarn dev

6. Open http://localhost:3000 in your browser

State Management

The application uses React Context for state management with the following structure:

• Strategy Canvas data
• Four Actions framework entries
• Six Paths analysis
• Utility Map toggles and notes
• Price Corridor data
• Validation checkpoints

Storage

• Primary storage in browser's localStorage
• Backup functionality to Redis
• Automatic state persistence
• Import/Export capabilities

Development

Available Scripts

• yarn dev: Start development server
• yarn build: Build for production
• yarn start: Start production server
• yarn lint: Run ESLint
• yarn typecheck: Run TypeScript compiler

Acknowledgments

• Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne